We are so back 💯
It’s been a minute since I last posted a newsletter as I was prioritizing other forms of content, but I’m so excited to get back into it, as I love putting these together.
Going forward, this newsletter is foundational to my content strategy and a tremendous way to share value with you, so you’ll be hearing from me here a lot more consistently.
As always, the format is simple:
- The latest from me
- Ideas I’m thinking about
- Resources that are upgrading my quality of life
Let’s get into it.
The latest
Exciting news — after releasing this newsletter on my website for 2+ years without ever bothering to set up the email functionality side of things (lol), I finally decided to prioritize it so I can build up my list and send these to your email. W.
If you’ve received this in your inbox, that means you are one of the 10 special people who were subscribed when this email went out. LFG. Thank you so much for being here from the start. I’m serious about making this such a valuable newsletter, that in time, it becomes a must-read for you, and the audience becomes massive.
As for other content…
I recently dropped the long-awaited video on why I cut my hair, as well as a vlog of the aftermath on my second channel. The former was one of the best videos I’ve made on many, many levels.
I’m also (reluctantly) back on social media again. I loved my time away, but I needed to return for business purposes. And yes, I unfollowed everyone. Lol. But if you want to follow along, I’m back on Instagram and X.
Ideas
The more volume, the less overthinking. From a content creation perspective, if I publish 500 posts per month, each post represents only 0.2% of my total message. But if I only put out one message per month, it represents 100% of the message, so the mindset is very different. With high volume, each post means less and I am more likely to be carefree with each point I’m making and just flow. Whereas with a single message, I am more prone to stressing and overthinking out of control with thoughts like, “Is this the right way to say this? Is this good enough to publish? Should I change it to be more like this, more like that? What are people going to say when they see this?” But if I instead focus on volume, I fixate less on how “perfect” every little post is. I can instead talk more freely about what I’m thinking about, clarify my nuanced thoughts afterward if need be, cover more ground on the topics in discussion and take each post off of a pedestal. The same is true across the rest of life too. The more volume, the more reps, the more options — the less stress, attachment and overthinking there is.
There’s always a market for great; for premium; for the best. It doesn’t matter how saturated the market is. If you work to make your product, service or offering better than everyone else’s, you will eventually rise to the top and break through the noise. It’s only saturated at the bottom.
You have an ethical responsibility as an entrepreneur and capitalist to do right by your customers and clients. In business, it’s your moral obligation to only sell someone what they truly need and refuse to sell something they shouldn’t buy. To give them a fair price for a high-quality product or service and ultimately do right by the customer by actually helping to solve their problem, even if that means not doing business with you at all. Not only is this the right thing to do, but it’s also a genius long-term play. You will cultivate otherworldly trust and loyalty from your customers, who will become die-hard, raving fans who will not only sell your product, services and brand for you but will also become lifetime customers who generate insane long-term business for you. Ignore any one of these things and you will cap your long-term potential in business. Sure, you might not see it today, or tomorrow, but eventually your brand will be tarnished by your lack of short-term ethics. Capitalists, businesspeople, salespeople and marketers often get a bad rep because of shady tactics and short-term behaviours, so it’s your responsibility to give us a better name and not bring us down. And after all, that’s how you win at the highest of levels, long term. TLDR; play a bigger game.
As luring as productivity hacks and systems can be, the absolute best productivity advice at the end of the day is to make a list and do the list. At the end of the day, you know what to do, but the human side of you overcomplicates it.
While the elite push to replace humans with technology, those who lean further into authenticity and humanity will win bigger and bigger.
People love caffeine because it masks exhaustion, which they receive from the use of caffeine. Overuse of this drug is what makes you more tired — the fake “boost” you receive is your body actually fighting what you’ve consumed — and then you can find yourself stuck in an endless loop, where you need it but you’re only making it worse for yourself. The way out is to embrace the exhaustion temporarily until your body restores itself and you generate natural physical energy again. P.S. I still enjoy caffeine here and there, but it’s good to get out of its trap.
No matter what you do, you’re going to likely look back and cringe at things you did or how you did them. I recently needed to dig up some old footage for the history sequence of the haircut video and to go through my story highlights on Instagram before I deleted them, so I was forced to watch a lot of my past self. And boy was it ever painful. I couldn’t stand how feminine my mannerisms were and how poorly I approached communicating certain thoughts, despite the underlying message being pretty on point. The funniest part was at the time, I was intentionally doing things in a way to minimize future cringe and I still managed to fuck this up lol. Even with what I’m doing and saying right now, I know I’ll likely look back and cringe in some ways too. It’s part of life and evolution, so accept that you’re going to cringe someday and give yourself some grace lol. You’re doing your best.
God and evolution needn’t be opposites. Religious types fail to realize that evolution is real, while atheistic types fail to realize it isn’t random, accidental, aimless or by chance. I believe there’s a higher power giving us a “guiding hand” in the evolution of humanity, earth, and this life experience we’re all temporarily partaking in. Accidents are merely illusions.
We as humans are designed to worship. If you don’t worship God, you end up worshipping something else in place of that — and it usually doesn’t have your best interest in mind. Whether you like it or not, the void is always filled.
Resources
George Janko’s interview with Andrew Tate, part 1 and part 2. This was the best interview I’ve seen George do, and the best interview I’ve seen Andrew give. Instead of the shock-value, hilarious, over-the-top delivery we’ve seen from Tate over the years when he’s playing “Top G”, George brought out the most authentic, humble version of Andrew that the internet has ever seen. It was tremendous. P.S. So excited for George and his recent success. He’s one of the few people I actually respect in the creator space.
Vitamins. Up until the final week of 2023, I had no idea how cheap daily vitamins were and how much they could help with physical energy. As of writing, I’m currently taking: zinc, iron, magnesium, omega 3’s, vitamin C, vitamin D3 drops and a multivitamin for the catch-all. I’m absolutely loving it. Though I’m going the self-experimentation route for now and haven’t done this yet, I highly recommend getting your blood work done with your doctor to find out exactly what minerals and vitamins you’re deficient in. It can really help you and it’s super inexpensive.
Creatine. I recently bit the bullet and jumped on creatine for the first time ever, beginning with a 7-day loading phase. Not only has it been useful for increasing strength and giving me extra fuel in the tank when training, but it’s also a nootropic! Very few people know this — including the people actively taking it — but it positively affects your memory and cognitive abilities. Creatine isn’t perfect or without downsides, but I’ve really enjoyed adding this into my rotation.
Thanks again for being part of the first official newsletter that was sent out.
If you found it valuable, please consider sharing it with a friend who might get value from this too.
Until next time, be well.
—Josh
