About me
The basics
- My name is Josh Moxey.
- This isn’t some branding thing. My last name is really Moxey. It’s badass.
- My full name, Joshua John Leaf Moxey is one of a kind. My father had an absolute field day when naming me. Joshua after U2’s Joshua Tree, his favourite band. John, the paternal middle name that he and my grandfather all share. And Leaf after the Toronto Maple Leafs, our family’s favourite hockey team.
- I’m 28 years old, born in April of ’96.
- I grew up in Ayr, Ontario (🇨🇦).
- I now live in Waterloo, Ontario, in a one-bedroom apartment with my cat family’s cat, Koby.
My experience
- I’m a coach. I help men get unstuck, achieve more & experience unprecedented flow, clarity & peace. I do this through a systematic and unconventional approach in my 1:1 and group coaching programs, which you can learn more about here.
- This program has completely changed the way I experience life, and forced me to completely redo the coaching system because of everything I learned and experienced. I can confidently say that if you’re ready for it and play full on, it has the potential to be the most valuable thing you’ve ever experienced, as it has been for me.
- I’m deeply interested in maximizing my potential and helping others to do the same. I’m the type of person to do something, then share with others how I did it so they can help get value. I’m a practitioner through and through, so everything I teach comes from first hand experience and experimentation.
- I’ve been a self improvement fanatic since 2012 (13 years now). For the first 12 years, this looked like hardcore learning, truth seeking and spiritual growth — all in the pursuit of mastery and greatness. But more recently, I’ve taken a completely unconventional approach and found unlearning to be far more powerful and it’s now what I help people with through coaching. More on that here
- I have extensive experience in video production, marketing, design and writing, both for myself and clients. I now use these skills for my coaching business and to produce content at scale.
- I’ve been a life long creative. It all began with lego as a kid, and thankfully, my inner child survived into adulthood. God bless.
- I posted my first video to YouTube in 2008 on the channel “hockeyluva7”. All of these are private now and thank God. Hahaha.
- From 2010-2013, I was a key leader and editor for some of the top teams in the Call of Duty trickshotting space, which would later morph into the multi billion dollar industry that people now know as eSports. I even ran teams with 40+ people at only 16 years old lol. This era is where I got good at editing and got my real first taste of success on YouTube, as just a teenager.
- I first began creating content as a “personal brand” type of way at the end of 2017, casually documenting my journey.
- I now create content across a whole host of platforms that’s typically under the self improvement niche, primarily on YouTube across a main channel and second channel. Beyond that, I also share writing and other short form content on my email list, Instagram, and X.
Here are some of my core values
- Focus on the root cause, not the surface level effects. If you address the root cause, and the surface level effects will fix themselves. This is where real growth and progress is located.
- Spirituality comes before the physical. The physical experience is a result of what first occurred at an energetic level.
- Be an independent thinker, a real truth seeker. Don’t subscribe to the beliefs of any tribe, party, religion, or way of thinking. If you find yourself agreeing with anyone on everything, you aren’t thinking. Group think and dogma is the enemy of truth.
- Question everything. Don’t take it at surface value. Self experiment, put it into practice. Stress test it. Consider all. Don’t blindly trust things. Look where no one else is looking. Ask the questions no one else is asking. Stay curious and observant.
- Be self experimental. If you’re waiting for others to prove something for you — be it a mentor, science, religion — you’re behind. Test things for yourself. Put them into practice. Experiential learning is undefeated.
- Be a practitioner. Don’t just talk the talk, walk the walk.
- Teaching from experience is the best way to teach something. Do the thing, then teach others how you did it after.
- Self education always beats “formal” education. Giving the finger to formal education in pursuit of independent learning was one of the best things I ever did. It’s also a big reason how I became one of the most unique people you’ll ever meet.
- Unlearning beats learning. You don’t need more information. Information is nice, but it’s a filter that can distort reality. If there’s anything you “need”, it’s to drop the illusion that you need something outside yourself, and to release anything contrary to flow, peace, clarity and automatic growth and results.
- When you listen to someone, you accept their results. So listen to people who give advice or things you want in a certain area. But ultimately listen to intuition.
- It doesn’t matter how much success someone has, they will teach you about their past, not the future. Take everything people say with a grain of salt, release any illusions, trust your intuition above all and pull from the future and the pool of unlimited potential and possibility.
- Flow beats hard work. Banging your head against the wall is for people who don’t know any better.
- Be a realist. Live as close to reality as possible.
- If you want to be great, it will take going against the crowd when it’s appropriate. If you want conventional results, do what everyone is doing. If you want unconventional results, do something different. But don’t just choose the opposite for the sake of — do it when it’s appropriate. Otherwise, you’ll be misguided.
- It’s not that serious. Things don’t matter as much as the mind perceives it to be. Don’t get lost in the illusion that the mind paints. Have fun. Laugh. Take things lightly. Let it be as impersonal and unimportant as it actually is.
- Life is a day, repeated over and over. Be sure to spend your day doing things you love. Things that enrich you, the people around you, and the planet as a whole.
- Love the process. You’ll spend a significant portion of your life working, so you better do something you like. Don’t wait to be happy until the finish line. Allow that natural enjoyment to be present, now.
- Be honest with others. But most importantly, be honest with yourself. Tell the truth.
- Do the right thing by your customers and clients, even if it means you lose out on some money today. Ethical free market capitalism is the best way to build a long term business because of the trust you build with people that is undefeated over the long haul.
- Impact over finances. Having a positive impact is also the best way to generate finances.
- Treat the body with respect. Health impacts everything else — business, creativity, relationships, the mind. Value your vessel and make decisions in accordance with this.
What I'm interested in
- Releasing. This is the #1 thing I do. This practice is the key aspect and differentiator for why my coaching business is more valuable than any other. Releasing is something I’m constantly doing and also improving on, as a practitioner.
Chess. I only began playing in Dec 2024, and have been loving it ever since. This is something I play almost every day in my quest to improve. It’s extremely fun and I can’t believe I put it off for 28 years lol.
- Learning. At the moment, I’m exploring unlearning (through releasing) and I’ve found this to be far more effective than accumulating more information when it comes to self improvement. But when I’m interested in something, I’ve historically been quite obsessed. The one thing that’s peaked my interest the most in the past year — the past 125 years of world history.
Hockey. I love hockey. I don’t play anymore, but I still track the Leafs — my favourite team and one I was named after — diligently. It’s the best sport in the world.
I like to follow politics, though I acknowledge it’s most orchestrated theatre and almost everyone’s lost the plot. I’m a mixed bag of things, but I’ve carefully crafted my value/belief system on an issue by issue basis and I’ve ended up being mildly right wing. I’m more of a classical liberal, libertarian and extremely anti-establishment in my views.
Creativity. Beyond what’s being done for the vision, I still love creating for the sake of creating; being a vessel for the creative energy that naturally arises.
Optimization and life hacking. I am a fiend with this, especially when it comes to technology as I am a nerd in my core lol. Software and applications come easy to me, I’ve been using the computer like a degen since I was 6 years old. I once even taught myself to code. So I’ll integrate all sorts of random hacks into my day to day to allow things to be everything easier and simpler.
Fitness and weight lifting. I love a good workout at the gym (and a good sauna after) or just some casual lifts around home.
- Memes, comedy and humour. I’m constantly laughing at life, whether it’s something that’s designed to be funny like comedy, or things occurring throughout my day to day. It’s always present. I love taking light of things, being self-entertaining and having fun with life. It’s also one of my secrets to staying sane.
Video games. See the funny thing, is I don’t actually play at the moment. I haven’t had a console since 2015. But that doesn’t stop my mind from literally hanging out in MW2 maps throughout the day. I’ll likely get a gaming PC at some point because I miss playing enough hahaha.
Thanks for reading. I hope this gives you a little insight into this body/mind I’m hanging out in for this life time lol.